Marketing plans for our clients_
The Executive Summary covers your mission, vision, keys to success and strengths. It also summarises the business plan's marketing, company and financial sections.
Why write the executive summary last?
As the executive summary is a summary of the rest of the business plan, it's important to write the rest of the plan first so that the summary is better written.
How important is this section>
Your executive summary is like the first 4 seconds of a demo CD. If an investor doesn't like it, they won't read the rest of your business plan. That means that you'll need to establish a good understanding of your business and its highlights early on.